About
About Aura
An independent Australian editorial platform exploring the experiences, places and ideas shaping how we live — and a record of what is genuinely worth your time.
We write about how things feel - and sell a few we believe in.
Aura is a publication about the felt world — the rooms, meals, objects, places and ideas that shape how a life actually feels, and the thinking behind why they work.
Aura is a small editorial project with a point of view: that the way a place, an object or a moment is designed changes how we feel inside it, usually without our noticing. We write about that - calmly, and without the noise.
Alongside the writing, Aura keeps a short shop, The Edit. Everything in it is chosen on merit. We're a genuinely independent seller: when something earns its place, we say so; when it doesn't, it isn't here. Where we have a commercial arrangement with a maker, we'll tell you plainly.
We're based in Victoria, Australia, and we're just getting started. More writing and more to the shop is on the way.
What we cover
Five topics, and a set of ideas that run underneath all of them — wellness, the business of experience, sensory and atmosphere, design, behaviour, memory and ritual.
How we work
Aura is independent, and the line between our writing and any commercial relationship is absolute. Brands can support the work and appear alongside it; they have no say in what we write, choose or recommend.
Where a piece is supported by a partner, we say so plainly. Everything in The Edit is chosen on merit, and we tell you who makes it and who sends it.
Home, and subject
Aura is Australian, and unapologetically so. This is where we live, where much of our writing begins, and the perspective we bring to everything else. But our subject is the wider world — the best of how people live, wherever they live it. Australia is our home; the world is our subject.
Contribute, and get in touch
Aura works with writers, photographers and contributors who share our standards. If you have a story, a pitch or a reason to talk, we would like to hear from you.